I’m from Chicago and live in Colorado, so I can really relate to the phrase, “April is the cruelest month.” Seems like spring’s on its way and then there’s a snowstorm. As a fundraiser, the term could rightly be changed to “September is the cruelest month.” Just settling in after summer, getting ready for the fall rush and somehow those grant deadlines won’t let up!
Our efforts as fundraisers must be focused during these days. When it comes to foundation fundraising, hammering out a bland request just in time for a deadline will likely result not only in less money now, but less money in the long run. Spending a little time reframing your approach can up the ante for the long-term. Here’s a blog we posted a while back about how to do just that:
Are you a “thought partner” or just a “grant seeker”? It makes a difference!
Good grantmaking is grounded first and foremost in a solid understanding of the field in which a foundation is seeking to make impact. How do your foundation funders develop that understanding? In part, by listening to you. How you present yourself and your cause can mean the difference between simply being a ‘grant seeker’ or being a ‘thought partner.’
The benefits to being a ‘thought partner’ with your funders are significant. First, you’re more likely to get a grant if the funder believes that not only will they help the cause by giving money to your organization, but that they will learn something from your work. Second, you open the door to relationships with program officers who are often leaders in the field in which you’re working. In other words, the learning opportunity goes both ways. Third, funders know everyone. If they regard you as a respected voice on a particular issue, they’ll introduce you to others and help build your organization’s circle of influence. These benefits and others can increase your overall impact.
“Our grantees are enormously knowledgeable. So much of my knowledge comes from them. And that’s just a given.” – Jennifer Miller, Program Officer, The Wilburforce Foundation
How do you establish to your foundation funders that you’re not just looking for money, you’re also looking for partnership? By communicating a viable change strategy for your issue area. This strategy should include a thorough assessment of the problem, your assumptions about how the problem can effectively be addressed, the activities you’ll undertake, the positive outcomes of those activities, and a projection of the impact your work will have over time. In case you hadn’t noticed, I’m talking about the “logic model,” a reliable tool for crafting a change strategy and for evaluating your programs.
Check out these case studies presented by the Center for Effective Philanthropy. They are a fascinating glimpse into how foundations go about understanding their issue areas. Grantees are an important part of the equation, but they also look to lots of other sources. You might consider those sources useful for yourself, as well.
If you’d like to know more about how to present a change strategy to your funders and how to position yourself as a ‘thought partner’ in your grant proposals, come to the next Front Range Source workshop: The Heart of Your Grant Proposal: How to Develop Goals & Objectives. We’ll be delving into the logic model as a tool for improving your proposals. Bring your program staff, too!