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How to Have a House Party
September 29, 2016

The Leaky Bucket


Why invest in new donors if you can’t keep the ones you’ve got? This interactive e-workbook aims to help you make the most of your efforts to get donors – and keep them.

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You put a lot of effort into your fundraising. Whether you are the executive director, the development director, a board member, or a volunteer, you know that every dollar raised counts.

And you probably know that keeping a donor is much less expensive than getting a new one.

But what you may not know is that despite this fact and despite the enormous amount of homage fundraisers pay to the concept of retention, the truth is that nonprofits are failing – and failing badly.

Studies across the sector reveal consistently falling retention rates. Donors are simply not staying with organizations. More than 60% don’t return from one year to the next.

What about your organization? Do you know your retention rates?

Are you bringing on new donors?

Are you keeping your loyal givers?

Are your new donors renewing beyond their first gift?

If you don’t know the answers to these questions, it’s like throwing your fundraising investment dollars into the wind. They could end up in the right place, but they could make no difference at all.

The Leaky Bucket E-workbook provides simple, straightforward instructions for how to determine your retention rates for both longer-term and new donors.

And, it’s interactive so you can plug your numbers right into the e-workbook and determine what’s going on in your donor database.

Most importantly, it tells you what to do to pump up your retention rates.

This e-workbook will provide you with:

  • A simple framework for analyzing the movement of individual donors in and out of your active donor base.
  • An interactive diagnostic tool to understand your donor retention challenges and opportunities.
  • Easy-to-read graphics that you can share with others in your organization to get them on the donor retention bandwagon.
  • Concrete suggestions and ideas for keeping your donors!


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