Last night, Leslie and I attended a “speed-dating” event designed to connect a small group of nonprofits with prospective donors interested in similar issues. It was so refreshing to see several executive directors actively working together to raise the tide for each other. If you haven’t considered doing something like that, you might want to consider it!
The event started with a moderated panel discussion featuring four of the nonprofit executive directors. After that, they and several other EDs stationed themselves at tables around the event and prospects could go meet them and learn more. It really was fabulous.
Here’s what struck me the most. When asked what they really needed to further their mission, each of the nonprofit representatives had solid, ready answers.
During the panel discussion, the moderator specifically asked them: what would you do if you had more resources?
Interestingly – and not surprisingly – all of the nonprofits said they would invest either in communications or capacity. They explained why and shared specifically what they would do if they had more to spend. They were very good about connecting the potential impact of additional dollars with mission fulfillment.
A while back, Leslie wrote a blog asking what would you do if you had $5 million?
It’s exciting to dream big, but we all need to be ready to answer the same question on a more modest scale. Whenever and wherever you meet prospective donors, you should be able to let them know in simple, compelling terms what a little more money would enable you to accomplish.
So, that’s my challenge to you today. Imagine you’re talking to a group of prospects and someone asks you what you’d do with more resources. What would you say in two minutes or less? Go!