As you may know, we have recently added a new arm to Front Range Source called FR Solutions, a branch of business exclusively committed to helping our clients build relationships with donors to raise money for their great causes! Prospect research and grant writing services allow us to help our clients round out any and all major gift initiatives.
Our own Meghan Jamison is overseeing this branch of our business. She’ll be spicing up our blog with occasional “Ah-Ha!” tips on how you can do a little prospect research right out of your own shop.
Hi and welcome to our first “Ah-Ha! Moments in Prospect Research” post. My name is Meghan Jamison and I am thrilled to share some quick-tips on prospect research with you!
First, let’s take a moment to talk about how important prospect research is in building relationships and getting the most out of a solicitation. Getting to know a prospect is one thing, but having access to and understanding financial data, philanthropic history, local connections and familial background is the key to understanding the right “ask” amount and approach! In the end, it’s about asking the right prospect, for the right amount, at the right time.
TIP #1: Google Smarter, Not Harder
This week’s tip is all about using Google searches. Have you ever found yourself Googling “Adam Smith” and you receive thousands of results? Fear not! Google Advanced Searches can walk you through keyword searches to narrow your findings. The Advanced Search feature used to be right on Google’s homepage, but has recently become a bit more elusive!
Save some time by saving this link to your favorites:
With Google Advanced Searches, you can narrow down exactly who you are looking for and where they are located!
For example, if I’m looking for an Adam Smith in Colorado who works at the Boulder Community Health Foundation, chances are that my search results are going to pull back links to a variety of Adams, Smiths, Colorado, Boulder, Foundation, etc. But with Google Advanced Search, I can specify that I only want results for the specific terms “Adam Smith” in “Colorado” at the “Boulder Community Health Foundation”.
This should cut down your results significantly! If you’re still not finding who you’re looking for, stay tuned, our next Ah-Ha! Moment will cover everything you need to know about Boolean searches! What’s that, you ask? Learn how to use quotation marks, and/or/less phrases, and more to refine your Google searches even further to help you find who you’re looking for!
As always, I want to hear from you! So share your Ah-Ha! moments, let me know what research struggles you’re having, and don’t forget to leave a comment below!
Check out more about our prospect research services here!
Until next time!