Our research guru, Meghan Jamison, spices up our blog with her “Ah-Ha!” tips on on prospect research. We’re always excited to share her expertise and learning with you!
I just got back from the 2016 Association of Professional Researchers for Advancement (APRA) Conference in Nashville.
Did you even know there was a conference for fundraising prospect researchers? Well, I went (and had a blast!) and I’ve brought my biggest takeaway home for you.
While you might think the Internet has all the information you need to research donors, there are changes taking place that are making Internet research more and more challenging.
The Internet is an abyss of (mostly) free information that is in high demand. There are folks developing ways to profit from this information. Essentially, a free search today might require a credit card tomorrow.
I remember when the Internet came out. Everyone kept saying, “when it’s out there, it’s out there.” And whilst there’s a lot of truth to that, a prospect can now petition or use other methods to minimize or eliminate personal information about themselves on the Internet.
Did you know that web search results are modified and varies by user? The Internet is now tailoring our results based on what it thinks we want to see. This is a problem in research because we’re not seeing the full story.
So, what can you do?
Have any tips of your own to do advance searching? We’d love to hear them!
p.s. Last year we added prospect research to our stable of services to help our clients build successful major gift initiatives. Check out more about our prospect research services here!