As we move full-steam into year-end fundraising, don’t forget to make time for personal solicitation. By that we mean sitting down face to face with a prospect — like over a nice cup of tea — and asking them to make a gift to your organization.
This will be tough after Thanksgiving as donors are as busy as you are this time of year.
But, there’s still time in October and early November to try and get a few personal asks in.
It’s worth the effort! Personal solicitation makes all the difference. Now and throughout the year.
For your fundraising…
Personal solicitation should be an essential part of any fundraising program. Yet it often gets left behind in the rush to meet grant deadlines, push a direct mail piece out the door, or throw a fantastic event.
We encourage you to stop for a moment and think about what personal solicitation can do for you:
It will help you build authentic relationships with your donors and prospects: By reaching and engaging people directly, you will build relationships built on trust that can lead to more than just money for your organization.
It will improve your long-term fundraising: Donors who know you personally are not only likely to give more, they’re likely to give for longer.
It will improve your resume: Whether you are a volunteer or paid staff member, your caché will improve dramatically if you can bring personal solicitation experience to the table.
It will make your fundraising more efficient: Compared to events and direct mail, face-to-face fundraising requires a fraction of the investment required to yield a gift.
For the donor…
Offering someone the chance to put their values into action is a noble move. You see, a donation isn’t about money at all. It’s about making the world a better place.
An ask is about putting shared values into action.
How can you and the donor work together to make a difference? Each of you brings something essential to the table. It’s a match made in heaven!
By taking the time to meet with a prospect in person to discuss their giving plans, you are treating them not just as an ATM, but as a partner.
Here are a few Front Range Source blogs that can help you reach out and personalize your fundraising before the year is over:
And, be sure to set aside time in early 2017 to plan your personal solicitation program for the year.
To get you started, we’ll be talking about how to create your perfect fundraising pitch at this workshop hosted by Social Venture Partners next month.