Does your organization has an idea for making a big leap forward?
Is it something that requires a large investment and has the promise of exponential impact?
Consider using the capital campaign structure to create the urgency and involvement of your major supporters.
The capital campaign structure can galvanize your donor base and inspire gifts that result in transformational impact. Why not use it for fundraising beyond a building?
While a shiny new building is attractive to staff and supporters alike, it isn’t always the way to make a big leap forward.
Ann and I have a client who was on the brink of doing a capital campaign for a new building. The organization wanted to grow and it recognizes that a campaign has the power to jump start a major gifts effort.
But in talking to its donors this organization realized that it didn’t really need a building. What it needed was money to expand program staff and infrastructure.
So, instead it launched two major gift campaigns over five years to raise money for new program initiatives and the staff and building renovations that could not be done without this new infusion of money. They used the capital campaign structure to do it, including a very tight case for giving, volunteer-led steering committee, opportunities for donors to make planned gifts and pledges, and a timeline for campaign completion.
It raised the money and the resulting work has catapulted the organization into a different level of organization in terms of both the impact it makes and the way the community views it.
If this sounds like an idea that might be more in line with your organization’s dreams, here are five things you will need to make the campaign a success:
Think about the power that can come from knitting together he dreams of your staff, volunteers, and donors into a big, transformative fundraising effort. It’s not business as usual, but a way to capture the spirit at the heart of your work.
This post is part of a three part series. For more on this idea of a special initiatives campaign check out this companion post on what a campaign could do for your fundraising and this post on how you can take the best from crowdfunding and capital campaigning to create a special initiatives campaign.